Growth Writing Music Podcasts Advocacy
Everything’s a story. Tell a better one.
I’m Ryan Kopperud. I lead growth for beverage brands, write, make music, host podcasts, and work on hemp policy. Kopperud & Co. is where all of it lives, including the consulting work I do with other teams.
The short version
19 years old
I went to the National Poetry Slam with the Minneapolis team. Poetry led to records, shows at 7th Street Entry, and songs made with people I still admire.
The years after
Making a line land turned out to be useful beyond the stage. I took that instinct into marketing and spent the next decade leading teams in software, from startups to companies serving the Fortune 500.
Today
I lead growth at Wild State Cider and Birdie, serve on the COMPAS board, write, host podcasts, and make music. I also work with a small number of other brands through Kopperud & Co.
Read the full storyThe work
It takes different forms. Here are four of them.
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Marketing & Strategy
I help companies figure out what to say and how to grow.
Twenty years in B2B and consumer brands: positioning, messaging, launches, campaigns, and the teams that make them work. I take on select consulting projects through Kopperud & Co.
See how I work - 1,000+ five-star reviews
Podcasting
Four shows. 500+ episodes. Millions of downloads.
From comedy to business to a search for a lost movie, with, apparently, more than a few listeners.
Listen in -
Music
Records since 2006. A lot of words in them.
Hip-hop and spoken word with collaborators including Big Cats, Lydia Liza, and K.Raydio. The newest release is Before What Came After.
Hear the work -
Writing
Essays, poems, scripts, and whatever else needs a page.
I’ve been writing longer than I’ve been doing any of the other work here. Some of the pieces are personal, some are about work, and some started with a newspaper and a black marker.
Read a few
“Ryan has ruined all future marketing leaders for me. If his unique blend of marketing, strategy, and technical know-how wasn’t enough, his thoughtfulness and willingness to roll up his sleeves makes him an inspiring leader who gets the best from his team while having fun at the same time.”